Alex Hawks has always known she wanted to build a career in marketing. After earning her Bachelor’s in Marketing, she began her career in casino marketing, interning at Station Casinos before stepping into a Marketing Coordinator role at Palms Casino. But her growth didn’t stop there.
Recognizing the value of continued education, Alex pursued her MBA while simultaneously working as an Admissions Advisor at her university. That experience sharpened both her strategic thinking and her people skills, balancing performance expectations while guiding prospective students through major life decisions.
Her leadership potential was clear, even in her early career. At Palms, she was promoted from Marketing Coordinator to Marketing Manager, supervising and managing a team of 12, an accomplishment that speaks volumes about her ability to lead, organize, and execute at a high level.
Why Red Dog Media?
When Alex joined Red Dog Media a little under three years ago, she was looking for a culture that spoke to her values.
She was drawn to Red Dog Media’s strong focus on supporting employees in their career growth.. The opportunity to work in an environment that values both performance and people made the decision easy.
Earning the Managerial Role
Alex’s promotion to Marketing Team Lead is the result of consistent hard work, deep investment in the team’s goals, and standout communication skills.
When a Han C., a prior Marketing Team Lead, transitioned into a Product Manager role, the opening created an opportunity for someone to step up. Alex was a natural choice.
She had already demonstrated professionalism, initiative, and a genuine commitment to the end product. Leadership recognized not only her ability to strategize and execute, but also her ability to mentor, empower, and elevate those around her.
What She Does Today
As a Marketing Team Lead, Alex works closely with her team to manage marketing campaigns, test new ideas, and analyze performance data. Her focus is on driving measurable results while continuously refining strategy.
If she had to explain her role simply? She works in search engine marketing, helping connect customers to the experiences they’re searching for.
Behind the scenes, that means balancing creativity with analytics, testing with strategy, and leading her team to think critically about both performance and innovation.
A Culture That Fuels Growth
She describes the culture as supportive, engaging, and rewarding — a team that is innovative and focused on solving complex problems together. It’s an environment where collaboration is expected and growth is encouraged.
One of her biggest takeaways during her time at RDM?
There is no shortage of opportunity. The company provides the support and resources to grow quickly and help employees reach their goals.
Advice for Future Red Dog Media Teammates
If you’re considering a career at Red Dog Media, Alex’s perspective is simple:
Take advantage of the opportunities around you. This is a place that supports growth, but growth requires initiative. If you’re willing to invest in the team and the goals, there’s room to build something meaningful here.
We’re proud to celebrate Alex’s promotion to Marketing Team Lead and excited to see the continued impact she’ll make not just in performance metrics, but in the strength and development of her team.