The Heart of Red Dog Media: Our Core Values
In the very soul of our company, you’ll find our core values. They’re our guiding stars at Red Dog Media, and they reflect our true nature. We’re firm believers that these values have steered our past triumphs and will keep us on the road to future success.
Our values shine through our interview process, our appreciation program, performance reviews, and beyond.
Be Curious
Having a high level of engagement; Digging into problems; Not being satisfied with good enough; Being open to new ideas; Not being a know-it-all.
Be a Problem Solver
Initiative is what separates the doers from the dreamers. It’s about executing and getting the important stuff done. A problem solver prioritizes, organizes, and simplifies. They are detail-oriented to make sure it’s done right.
Be a Championship Teammate
While a “team player” is collegial, a champion teammate is much more. They have the drive to succeed, work hard, come prepared, hold themselves accountable to high standards, elevate those around them, and are coachable.
Be Better Than Yesterday
Do you bring more skills to the table today than a year ago? How will you be better a year from now? We work in an ultra fast-paced competitive industry. If we stagnate, we’ll get left behind. This applies at the company and personal level. Growth and improvement need not be only in technical skill sets; personal growth can be even more valuable. We embrace positive change and stretch ourselves to improve.
Our Teams
Our Leadership Team
Our leadership team consists of experts who combine innovation, strategy, and teamwork to drive Red Dog Media to new heights. They foster a culture rooted in our core values, ensuring every department is aligned with a shared vision for success. From maximizing day-to-day performance to identifying game-changing opportunities, they strike the perfect balance between delivering results now and fueling future growth.
Whether building a scalable technology ecosystem, creating tools that give our marketers an edge, or maintaining strong relationships with key partners, our leaders empower and uplift every team member to perform at their best. At Red Dog Media, leadership is about more than direction—it’s about inspiring others to grow, innovate, and win together.
Our Marketing Department
Our Event Marketing team promotes resale tickets for concerts, sports, and theater events. While we don’t manage inventory or handle sales directly, our role is to drive targeted traffic and meaningful conversions while maximizing profit through pay-per-click (PPC) marketing.
Our marketing teams leverage Google Ads and Microsoft Ads to reach the right audience at the right time and for the right price. But we don’t stop there—our teams also monitor campaign performance, utilize data analysis to spot trends, and run experiments to constantly refine and improve our processes, automation, and marketing strategy.
Our Conversion Rate Optimization Department
Our CRO Department plays a critical role in maximizing the value of every visitor to our sites, giving us a competitive edge in the marketplace. By continuously optimizing the user experience and running high-quality experiments, the team ensures our marketing efforts convert traffic into revenue more efficiently than our competitors.
At the heart of the CRO team’s mission is delivering data-driven improvements that enhance site performance, aesthetics, and usability. From running experiments to refining the visual design and user interface, every project aims to create seamless, user-friendly experiences that drive results.
Our Development Department
At Red Dog Media, our Development Department consists of five software teams, all dedicated to keeping our systems firing on all cylinders. Our External Websites team focuses on creating and managing our websites, while our four other teams handle the back-end systems and internal tools that keep everything connected. It’s a streamlined operation designed to ensure our software platforms run smoothly and efficiently.
Our Administrative Department
At Red Dog Media, the Admin Team ensures that every part of the business runs smoothly, providing the support, infrastructure, and resources our teammates need to thrive. From keeping the office systems up and running to cultivating a people-first culture, this team is key in driving company and teammate success.
Our Origin Story
Red Dog Media is redefining the landscape of performance paid search marketing. Every day, we are driven to delight website visitors by connecting them with the products and services they want when they want them. We are constantly innovating and committed to getting the highest ROI for our trusted partners.
We are a rising tide in the internet marketing space, and we are growing stronger every day. What started as a home-based operation with four employees over 17 years ago is now a thriving Las Vegas-based headquarters of 60 people and growing.