At Red Dog Media, Being Curious is more than just asking questions—it’s about diving deep, exploring new ideas, and constantly challenging ourselves to innovate. Curiosity leads to discovery, and discovery sparks progress. By embracing curiosity, we unlock opportunities that drive the business forward while fueling personal and professional growth.
Why Curiosity Matters
In an industry that’s always evolving, staying curious is essential. Curiosity allows us to approach challenges with fresh perspectives, unlocking creative solutions that push us forward. At Red Dog Media, curiosity drives our experimentation and innovation, helping us find out what works, what doesn’t, and ultimately giving us an edge over the competition.
Our culture of curiosity empowers teammates to ask tough questions, dig into the data, and never settle for “good enough.” Whether it’s refining processes, improving performance, or discovering new strategies, curiosity is the key to continuous improvement.
Curiosity in Action
Some of our most exciting innovations have come from teammates who live this core value. Here are two great examples of curiosity in action at Red Dog Media:
Tyler was recently recognized through our Core Value Chip program for writing an impressive SQL query that consolidated reporting for our account campaign restructure. This query boosted campaign performance and helped the team meet their KPIs. Tyler’s curiosity simplified reporting and empowered data-driven decisions, directly impacting our ability to drive profits.
Dan consistently demonstrates curiosity through his work in PowerBi, diving into complex data experiments. His recent work sparked promising results within his team, and his eagerness to share these insights has inspired further innovation across departments.
How Red Dog Media Encourages Curiosity
At Red Dog Media, we create an environment where curiosity thrives. We provide space for employees to explore, experiment, and collaborate. Here’s how we do it:
CRO Open Office Hours
Earlier this year, our CRO team launched weekly open office hours. This forum invites teammates across the organization to bring their experimentation ideas to the CRO team, sparking discussions and fueling curiosity.
During office hours, teammates meet with the CRO team to discuss and debate their test ideas and to get answers to questions about how RDM approaches experimentation and operates its program.
These sessions are vital for increasing cross-team collaboration and building a pipeline of innovative ideas, ensuring that experimentation stays at the heart of what we do.
Weekly Same-Page Manager Meetings
Our weekly same-page check-ins are more than just status updates. These sessions give teammates and managers the chance to connect, discuss priorities, and collaborate on new ideas. They create a space where teammates can share innovative ideas and explore solutions to improve our processes, products, and services.
In one of these meetings, Justin, one of our newest developers, suggested automating a settings update in his very first week. His idea didn’t just solve an immediate issue—it saved the team time and effort in the long run, showing how curiosity leads to impactful solutions.
Innovation Hall of Fame
Our Innovation Hall of Fame is a prestigious program that celebrates breakthrough innovations and recognizes needle-moving ideas that are pushing Red Dog Media forward.
Each quarter, individuals and teams submit project nominations, and after careful review, the best innovations are inducted into the Hall of Fame. This program recognizes and rewards curiosity-driven ideas that make a difference.
Final Thoughts
At Red Dog Media, curiosity isn’t just encouraged—it’s essential. It drives us to push boundaries, explore new possibilities, and find innovative solutions. From Tyler’s SQL query that streamlined reporting to Dan’s creative data experiments, these examples show how curiosity helps us grow and improve. By fostering a culture of curiosity, we create an environment where continuous learning and innovation thrive.
Inspired by how Be Curious shapes the way we work? Explore our other Core Values to see how we tackle challenges, foster teamwork, and fuel growth. Ready to dive deeper? Check out our next spotlight on Be a Problem Solver to discover how taking initiative and executing on ideas leads to real results!