Our Marketing team runs intelligent, targeted campaigns on platforms like Google and Microsoft, strategically connecting consumers searching for our partners’ products. We carefully select keywords, craft compelling ad copy, and manage placements to keep our partners front and center.

With our Software Developers creating new automations that take care of routine tasks, we can focus on innovations that help us scale while monitoring performance and fine-tuning strategies to ensure consistent, high-impact results.

Our Conversion Rate Optimization (CRO) and Marketing teams design relevant, targeted pages that inspire visitors to engage and take action. But we don’t stop there. Through continuous optimization, we make sure every click matters by creating seamless user experiences that drive higher conversion rates and stronger returns for our partners.

Performance improvement is an ongoing process, and our CRO strategy keeps things evolving. With A/B testing and deep data analysis, we fine-tune every element—landing pages, forms, and user flows—ensuring continuous learning, refining, and greater wins for both our partners and customers.

With millions of visitors across our sites every month, data analysis is one of the core responsibilities of our Marketing Specialists, giving us a crucial edge in this competitive industry.

Our strength lies in our ability to harness data, technology, and automation to stay ahead. However, working with large, complex, and widely distributed data is no small feat. That’s why we’re building a world-class data warehousing solution, evolving from a monolithic structure to a domain-based model, unlocking new ways to power our marketing efforts.

Our data gurus handle this data with precision. They bring expertise in SQL, ETL/ELT pipelines, and data tools such as Spark, NumPy, Pandas, and Jupyter Notebook. Skilled in scripting languages like Python and R, they transform raw data into actionable insights using platforms like Power BI and Microsoft Fabric. They utilize AI-based tools to enhance productivity and insight, leveraging machine learning and large language models (LLMs) like ChatGPT. Their deep knowledge of website analytics tools, including Google Analytics, ensures we fully leverage our data to drive business outcomes and continuously improve our marketing efforts.

Our goal is to not only leverage data but also to make sense of it—cleaning it, organizing it, and turning it into actionable insights that drive better results for our business and our partners.