At Red Dog Media, we’re building a powerhouse performance-paid search marketing company. But our success isn’t just about revenue, profit, or market share—it’s about our people. While financial growth fuels our journey, our real focus is creating an environment where talent thrives, innovation flourishes, and every team member has the tools to succeed. Each year, we push ourselves to be better than yesterday, setting new benchmarks for excellence.
Whytli, our recruiting manager, is here to give you a look inside Red Dog Media and explain how our culture is key to our success. Dive into our goals, which describe who we are, what we do, and how we win as we continue to redefine what’s possible.
Who We Are at Red Dog Media: A Culture of Innovation, Growth, and Impact
90 Right People in the Right Seats (RPRS)
We are building a great place to work by getting the right people (core value fit) in the right seats (get it, want it, capacity to do it).
Our People Give a S**t!
Excuse the language, but every day, our people accomplish awesome things! They are naturally engaged in the work they do, pushing boundaries, and driving innovation. At Red Dog Media, it’s about creating a culture where everyone can thrive and achieve their fullest potential.
Entrepreneurial Thinking
Entrepreneurial thinking is a mindset focused on innovation, problem-solving, and seizing opportunities. It involves the ability to think creatively, take calculated risks, and adapt to changing circumstances. It comes from the perspective of proactively looking to add value for the greater good of the team and the company, and delivering that value with constrained resources in order to drive growth.
Give Back More!
We’re working to give back more! In 2024, Red Dog Media donated $170k to support our local community by giving to Three Square of Southern Nevada and to causes that our employees care about. Since our inception, Red Dog Media has given $415k in charitable donations and counting. Even still, we’re working to amp up our charitable giving and give back more.
What We Do at Red Dog Media: Driving Performance and Innovation with a People- First Culture
We Win!
Winning isn’t just a goal—it’s our standard. We know how to measure success, dominate our space, and outperform the competition. By making data-driven decisions and executing at the highest level, we position ourselves at the top of the market.
World-Class Paid Performance Search Company
We’ve built an exceptional, outlier marketing company. Our championship team operates at the highest level, delivering outstanding results and setting the gold standard in paid performance search. We are the best at what we do and continue to push the limits of excellence in everything we do.
We Are The Last Place You’d Want to Work
Our core purpose goes beyond the realm of marketing. While performance and search engine marketing is what we do, they’re not why we’re here. We believe that if our workplace isn’t a place you’d love to be, then the rest doesn’t matter.
That’s why we put people and culture at the forefront of everything we do. Our purpose is clear: to be the last place you’d ever want to work.
How We Win at Red Dog Media: Culture, Innovation, and Measurable Success
Our Culture is our Competitive Advantage
People and culture first. We’ve infused this ethos into our core values, emphasizing the importance of excellence, personal and professional growth, teamwork, and a genuine passion for what we do.
40 Innovation Hall of Fame Inductees
We’re constantly innovating. To recognize and memorialize the needle-moving ideas and projects that drive our company’s successes, we created the Innovation Hall of Fame.
Red Dog University is a Differentiator
Red Dog University is a program designed to support, nurture, and invest in our people. Through an array of automated training courses, onboarding, education, career pathing tracks, personal and professional development, and mentorship content, we are helping our people become “Better Than Yesterday.”
Industry Leading Technology & Systems
We’re leveling up with new tools and technology, focusing on building organized systems that are clearly coded, easy to work with, and effectively scalable. Our cutting-edge technology enables our people to execute dynamic and successful strategies that win top ad spots.
We See Opportunities, Not Problems
Challenges are inevitable, but we don’t see them as roadblocks, but as stepping stones. We embrace obstacles with a solution-oriented mindset, knowing that every challenge brings an opportunity to refine, innovate, and improve.
Everyone Knows How to Win
Success isn’t a mystery at Red Dog Media. Every teammate understands what winning looks like in their role, and they have clear metrics to track their progress. With alignment, transparency, and accountability, no one is left guessing because we all know what it takes to succeed.
We Are More Diversified
We’ve expanded how we deliver value, diversifying our services to provide even greater impact for our partners. At the same time, we’re strengthening our team by seeking out top talent with diverse experiences, perspectives, and ideas, enhancing our culture and driving innovation forward.
Join Us on Our Journey
Whether you’re a seasoned professional or just starting your career journey, we invite you to join us on our mission to build something special. Think Red Dog Media might be the Last Place You’d Want to Work?