At Red Dog Media, we’re building a powerhouse performance paid search company.
While we have revenue, profit, and market share growth goals, we choose to focus on our people because our finances are simply the fuel for accelerating our core purpose.
Every year, we are stretching to be the best we can be. Here’s a look at who we are, what we do, and how we win, as we ascend into the future.
Who We Are: Inside Red Dog Media Culture of Innovation, Growth, and Impact
80 Right People in the Right Seats (RPRS)
We are building a great place to work by getting the right people (core value fit) in the right seats (get it, want it, capacity to do it).
Our People Give a S**t!
Excuse the language, but every day, our people accomplish awesome things! They are naturally engaged in the work they do, pushing boundaries, and driving innovation. At Red Dog Media, it’s about creating a culture where everyone can thrive and achieve their fullest potential.
Entrepreneurial Thinking
Entrepreneurial thinking is an innovation-driven mindset centered on problem-solving, adaptability, and seizing opportunities. It means proactively creating value for the team and company, taking calculated risks, and driving growth with limited resources.
Give Back More!
We’re working to give back more! In 2025, Red Dog Media donated $100k to support our local community by giving to Three Square of Southern Nevada and to causes that our employees care about. Since our inception, Red Dog Media has given $445k in charitable donations and counting. Even still, we’re working to amp up our charitable giving and give back more.
What We Do: How Red Dog Media Culture Drives Performance and Innovation
We Win!
Winning isn’t just a goal—it’s our standard. We know how to measure success, dominate our space, and outperform the competition. By making data-driven decisions and executing at the highest level, we position ourselves at the top of the market.
World-Class Paid Performance Search Company
We’ve built an exceptional, outlier marketing company with a championship team that delivers outstanding results and sets the gold standard in paid performance search. We continue to push the limits of excellence in everything we do.
We Are The Last Place You’d Want to Work
Our core purpose goes beyond the realm of marketing. While performance and search engine marketing is what we do, they’re not why we’re here. We believe that if our workplace isn’t a place you’d love to be, then the rest doesn’t matter.
That’s why we put people and culture at the forefront of everything we do. Our purpose is clear: to be the last place you’d ever want to work.
How We Win: The Red Dog Media Culture Behind Innovation and Measurable Success
Our People & Culture are our Competitive Advantage
People and culture first. We’ve infused this ethos into our core values, emphasizing the importance of excellence, personal and professional growth, teamwork, and a genuine passion for what we do.
40 Innovation Hall of Fame Inductees
We’re constantly innovating. To recognize and memorialize the needle-moving ideas and projects that drive our company’s successes, we created the Innovation Hall of Fame.
We are 2X bigger than all our direct competitors combined
In the landscape we operate in, our past success has allowed us to grow beyond our competitors. We’re pushing forward with the goal of becoming twice their size and creating even more opportunities for growth.
Tech Fuels Our Marketing Success
We’re leveling up with new tools and technology, building organized, scalable systems that are clearly coded and easy to use. This technology empowers our team to execute dynamic strategies that win top ad spots.
We Invest & Grow Our People
We want to support, nurture, and invest in our people. Through an array of training courses, onboarding, education, career pathing tracks, personal and professional development, and mentorship content, we are helping our people upskill and become “Better Than Yesterday.”
Get Curious, Not Furious
We face challenges with curiosity and energy, focusing on what’s possible and how we can improve, rather than blame or frustration.
We See Opportunities, Not Problems
Challenges are inevitable, but we don’t see them as roadblocks, but as stepping stones. We embrace obstacles with a solution-oriented mindset, knowing that every challenge brings an opportunity to refine, innovate, and improve.
Everyone Knows How to Win
Success isn’t a mystery at Red Dog Media. Everyone knows what winning looks like in their role, has clear metrics to measure progress, and operates with alignment, transparency, and accountability—so no one is left guessing what it takes to succeed.
We Are More Diversified
We’ve expanded how we deliver value, diversifying our services to drive even greater impact for our partners. At the same time, we’re strengthening our team by bringing in top talent with diverse experiences, perspectives, and ideas to enhance our culture and fuel innovation.
Final Thoughts
At Red Dog Media, our culture is the cornerstone of everything we do. We’re focused on building, learning, and leveling up together. Our commitment to innovation, excellence, and supporting our teammates hasn’t changed—it’s only getting stronger.
We’re proud of the Red Dog Media culture we’ve created: one that champions personal growth, celebrates big wins, and sees every challenge as a new opportunity. If you’re curious about how we work, keep exploring. We’ll be sharing more stories, milestones, and insights from the people who make Red Dog Media a one-of-a-kind place to grow.
Stay connected—we’re building something special.